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AWS EDP restructured for $7.4M of measurable saving.

A global SaaS provider was renewing a five-year AWS Enterprise Discount Program with a proposed commit that tracked the prior plan rather than the company's actual consumption curve. Eighteen weeks later, the renewed EDP landed at $7.4M below the opening proposal, with Marketplace lift correctly attributed and a documented framework for Savings Plans interaction inside the commit.

Cloud architecture network and data centre
$7.4M
Five-year saving
19%
Reduction vs. opening commit
18 wk
Kick-off to signature
100%
Marketplace lift attributed
The contract going in

Five-year EDP, Marketplace drift, RI mix unclear.

The provider was operating on a five-year EDP that had been negotiated when product mix and customer geography looked very different. The renewal proposal carried the prior commit shape forward with a top-down uplift, while the Marketplace stack had grown into a material part of cloud spend without being correctly attributed to the EDP lift mechanic.

  • $220M annual AWS spend across compute, storage, data and AI services.
  • EDP commit growing 12% year over year by formula, against actual consumption growth of 7%.
  • Marketplace spend running at roughly 18% of total, much of it eligible for EDP lift but inconsistently flagged.
  • Mixed Savings Plans and Reserved Instance estate; no master document explaining how each interacts with the EDP commit.
AWS's opening position

Larger commit, flat discount, ambiguous lift.

The AWS account team proposed a five-year commit roughly 14% above the prior plan, held the headline discount at the existing tier, and left the Marketplace lift mechanic vague. The proposal also nudged the provider toward a higher Savings Plans coverage ratio that would have absorbed flexibility the provider needed for its own product roadmap.

What we flagged

A larger commit at the same discount tier is a price increase in disguise. The real conversation is about discount-per-dollar-of-commit and how Marketplace lift is attributed, not about the headline commit number.

The work

Eighteen weeks. Five workstreams.

1. Consumption-curve modelling

We rebuilt the consumption forecast from the bottom up against the provider's own product roadmap, separating predictable workloads from growth workloads. The output: a defensible commit shape that tracked actual demand, not formula uplift.

2. Marketplace lift attribution

Audited the Marketplace stack and built a master tagging schema so every eligible Marketplace dollar contributed to EDP lift. The audit alone uncovered eight figures of historically misattributed spend.

3. Savings Plans framework

Documented exactly how Savings Plans coverage interacts with EDP commit consumption, so the provider could keep flexibility on the growth portion without sacrificing predictable-workload discount.

4. Discount-tier negotiation

Reframed the conversation from commit size to discount-per-dollar, anchoring on Marketplace-inclusive lift rather than the headline EDP rate.

5. Commercial position

We drafted the position paper. The provider's VP of Cloud presented it. Our team ran the follow-up sessions across financial, technical and commercial reviews.

Lesson

EDP renewal looks like a commit-size negotiation. The leverage lives in the lift mechanic, the Marketplace attribution and the way Savings Plans count against commit consumption. Get those three right and the headline commit shape follows.

The contract going out

Right-sized commit, full Marketplace lift, framework documented.

The renewed EDP carried a five-year commit shaped against the actual consumption forecast, with all eligible Marketplace spend counted at full lift and a written framework explaining Savings Plans interaction with EDP consumption.

$7.4M
Saved
Versus the opening EDP proposal, measured over the five-year term.
100%
Marketplace lift
Eligible Marketplace dollars attributed to commit lift at the master rate.
Framework
Savings Plans
Master document defining SP/RI interaction with EDP consumption for the term.
“We thought we were negotiating a commit. The advisor turned it into three separate negotiations: commit, Marketplace lift, and Savings Plans treatment. The Marketplace conversation alone moved the number more than the headline commit ever could have.”
VP Cloud Finance · SaaS · Anonymised by client request
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