A renewal that arrives unprepared is a renewal that costs more than it should. We bring benchmarked pricing, competitive leverage, optimisation findings and a sequenced plan to every renewal — whether it is a $250K SaaS subscription or a $40M enterprise agreement.
Vendors prefer renewals because they know what most buyers will accept by default: a polite uplift, a renewed term, and an unexamined pricing structure. The renewal is the cheapest, easiest, most profitable deal of the vendor's year.
Our renewal advisory turns that asymmetry around. We start twelve months early. By the time the renewal proposal arrives, we already have the benchmark, the optimised footprint, the alternative options and the negotiation strategy. The vendor walks into a renewal you have prepared for — not the other way round.
We do not "submit the renewal" on your behalf the week before expiry. That is not advisory — that is rubber-stamping. Renewal advisory is a planned, sequenced project that starts with enough runway to build leverage.
The optimum window is 12 months out. With 9 months we can still build full leverage. Inside 6 months, options narrow and the vendor's playbook strengthens.
Most renewal advisory engagements run 4 to 6 months for a single renewal. Major ELA or ULA renewals run 6 to 9. The engagement closes at signature, not at renewal date.
Renewal advisory is typically delivered on fixed-fee, with success-based options where the baseline is verifiable. See engagement models →
Full inventory of entitlements, usage, support, deployment and historical pricing. Benchmark against comparable accounts and against the vendor's typical year-end behaviour for your size segment.
Identify and execute pre-renewal cleanup: shelfware harvest, edition rationalisation, indirect-access fixes. The renewal requirement is sized down before the vendor sees it.
Set up the leverage: alternative options, competitive RFP if appropriate, fiscal-year timing, support unbundling, public-cloud overlap, executive-sponsor alignment internally.
Design the negotiation: target outcome, fallback positions, walk-away conditions, sequencing of demands, and the timeline that puts vendor pressure where it belongs.
The vendor's renewal proposal lands. We benchmark every line, redline the paper, and lead the counter-proposal. Most savings are won in the next eight weeks.
Final paper, signature, and a clean handover. The renewal calendar for the next cycle starts the moment the ink dries.
"Their renewal benchmark told us, with line-item precision, what every part of the deal should cost. The vendor's quote turned out to be 31 percent above market."
Tell us the vendor and the expiry date. We will tell you within one business day whether the timing still allows full advisory or only tactical support.