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Cloud contracts,
built for real
consumption.

AWS EDP, Azure MCA-E and Google Cloud committed-use deals were not designed to be friendly to the buyer. We benchmark hyperscaler commitments, restructure committed-spend portfolios, and renegotiate enterprise discount programmes for clients spending $5M to $500M+ a year.

15–35%
Typical commit savings
3
Hyperscalers covered
$5M–$500M+
Annual cloud spend range
100%
Buyer-side, vendor-agnostic
Overview

A different deal than they offer.

Hyperscaler commitment programmes — AWS Enterprise Discount Programme, Azure Microsoft Customer Agreement Enterprise, Google Cloud committed-use — are designed for one outcome: lock in multi-year spend at a discount that looks generous, then let the rest of the bill grow around it.

Most enterprises sign these deals shaped by the hyperscaler account team and modeled by the hyperscaler's own consumption forecast. We bring buyer-side modelling, real benchmark data, and the leverage that comes from running a true multi-cloud option in parallel.

Where this service applies

  • AWS Enterprise Discount Programme — new deals, renewals and mid-term restructures.
  • Azure MCA-E commitments, Azure Hybrid Benefit and Reserved Instance portfolios.
  • Google Cloud committed-use discounts and enterprise pricing agreements.
  • Multi-cloud commitment optimisation across two or three hyperscalers in parallel.
  • SaaS-on-cloud overlap: Snowflake, Databricks, OpenAI/Azure, Anthropic/AWS, third-party data residencies.
  • FinOps process and procurement gates that prevent the next commit being oversized.

What we don't do

We do not deliver FinOps tooling. We do not optimise cloud architecture or run lift-and-shift programmes. Our remit is the commercial layer: commitments, contracts, discounts, terms, and the negotiated relationship with the hyperscaler.

Vendor coverage

AWS, Azure, Google Cloud

Three hyperscalers, three commercial models, three sets of incentives. We work each one against its own playbook and use the others as leverage where realistic.

Typical duration

8 to 14 weeks

Most cloud commitment negotiations run 10 to 12 weeks. Multi-cloud restructures and mid-term renegotiations can run longer.

Engagement model

Fixed-fee or success-based

Cloud advisory is most often delivered on success-based engagements where the baseline commit and the renegotiated commit are both measurable. See engagement models →

How we work

Cloud advisory, in six phases.

01

Consumption baseline

Account-level consumption, service mix, RI/SP coverage, drawdown trajectory and forward demand. Where the hyperscaler is over-forecasting, we surface it. Where you are under-utilising existing commit, we measure it.

02

Commit shape design

Term, ramp, drawdown rights, swap rights, growth triggers and termination remedies. The commit shape decides the next three years — not the headline discount.

03

Benchmark & leverage

Benchmark headline and effective discount against comparable accounts. Build credible alternative-cloud or workload-repatriation scenarios where they exist. Sequence the leverage against the hyperscaler's quarter-end.

04

Paper & counter-proposal

Redline the order form, MSA addenda and product-specific schedules. Move the lines that matter: marketplace pass-through, third-party committed-spend, AI/GPU pricing, data egress, exit assistance.

05

Negotiation execution

Lead or co-lead the sessions with the hyperscaler. Take the calls you do not want to take, hold the line on the terms that matter, and let the buyer retain final decision authority on the deal.

06

Drawdown governance

Hand over the drawdown calendar, alerting rules, marketplace-routing strategy and forward-renegotiation triggers. The next commit conversation starts the day the ink dries.

What we routinely move

The commercial lines that matter.

Commit 01
Headline and effective discount
Headline list-price discount is easy. The effective discount — after RI/SP overlap, AI/GPU exclusions and service-specific carve-outs — is where the real number lives.
Commit 02
Ramp, drawdown and swap rights
Annual ramp curves, drawdown flexibility, swap rights between services, ability to release unused commit. Each of these is negotiable, not standard.
Marketplace 01
Marketplace pass-through
Third-party software routed through AWS Marketplace, Azure Marketplace and Google Cloud Marketplace can draw down on commit at 100 percent or much less. We move the rate.
AI 01
AI, GPU and Bedrock pricing
AI workloads and GPU consumption are increasingly excluded from standard commit discount. We negotiate them back in or carve out separate AI-specific commitment terms.
Legal 01
Data egress, exit and portability
Data egress fees, exit assistance language, portability across regions and clouds. The exit terms are the negotiation moment to fix them, not the day you decide to leave.
Term 01
Term length and break clauses
Five-year terms with no flexibility belong in 2015. Three-year terms with break-clauses, restructure rights and growth triggers are the modern norm we negotiate to.

"They reshaped a $90M three-year AWS commitment so that the effective discount — not the headline number — moved by nineteen points. Everything else was theatre."

Group CTO
Global Streaming & Media Platform
Outcomes

Recent cloud deals.

All case studies

Cloud commit up for renewal?

Send us the hyperscaler, the current annual commit, and the renewal date. We will model the negotiable headroom within one business day.