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AWS, committed
with real flexibility.

Enterprise Discount Programmes (EDP), Private Pricing Agreements (PPA), Savings Plans, Reserved Instances, AWS Marketplace and Bedrock. AWS sells discount in exchange for commit; our practice exists to keep the commit honest, the discount realised, and the buyer's flexibility intact across the three-year cycle.

$320M+
AWS commit value advised
95+
AWS engagements
29%
Average AWS saving
10 yrs
AWS practice depth
Practice overview

The AWS commercial reality.

AWS is the easiest hyperscaler to enter and the hardest to renegotiate intelligently. The Enterprise Discount Programme exchanges a multi-year committed spend for headline percentage discount; the Private Pricing Agreement adds service-specific concessions and Marketplace credits; and Savings Plans and Reserved Instances sit underneath, providing a second layer of commitment-based discount. Most buyers do not negotiate the EDP and the SP/RI portfolio as a single instrument. They should.

Our AWS practice exists to size the commit against real demand, to design the Savings Plan and Reserved Instance portfolio that actually drains the commit, and to keep the EDP language from quietly punishing the buyer for using less.

Where the practice applies

  • AWS EDP negotiation. Commit shape, ramp, discount stack, Marketplace eligibility and renewal posture.
  • Private Pricing Agreement. Service-specific concessions, custom rate cards, and credits structured to support specific workload economics.
  • Savings Plans and Reserved Instances. Compute SP vs. EC2 SP mix, RI portfolio design, drawdown rights and exchange flexibility.
  • Marketplace and EDP drawdown. Using AWS Marketplace as commit drawdown, ISV licence portability, and protection against ineligible-spend surprises.
  • Bedrock and AI commitments. Per-model commit, throughput economics, on-demand vs. provisioned, and bounded ramp for generative-AI workloads.
  • Egress and data transfer. Egress rate concessions, regional pricing review, and data-transfer commit treatment inside the EDP.

What we don't do

We are not an AWS Partner Network member. We do not staff your cloud team. We do not take referral fees from AWS or any ISV in the AWS Marketplace. We sit on the buyer side of the table and nothing else.

Typical engagement

EDP renewal advisory

8 to 12 weeks. Consumption baseline, commit modelling, SP/RI design and the EDP counter-proposal.

Typical engagement

Private Pricing review

6 to 10 weeks. Service-specific rate review, Marketplace structuring and custom-rate-card design.

Typical engagement

Bedrock and AI scoping

4 to 8 weeks. Per-model economics, throughput commit, bounded ramp and the contractual data-protection clauses.

Engagement model

Fixed-fee or success-based

Most AWS engagements are fixed-fee. Larger EDP renewals are sometimes structured success-based against a documented baseline. See engagement models →

How we work

The AWS negotiation, in six phases.

01

Consumption baseline

We reconcile your AWS bill across services, accounts and regions; we map consumption against committed SP and RI portfolios; and we identify the workloads that drive the commit shape.

02

Demand modelling

We model 12 to 36 month demand across compute, storage, data transfer and AI services. We separate organic growth from project-driven peaks and run the commit-shape sensitivity.

03

Strategy and leverage design

We sequence the EDP renewal against any PPA refresh and Bedrock or Outposts conversation. We use AWS fiscal-year discipline and the multi-cloud alternative deliberately.

04

Counter-proposal and paper

We draft the counter-proposal, redline the EDP and PPA paper and pre-empt the standard AWS playbook — over-sized commit, restrictive Marketplace drawdown, and Bedrock provisioned-throughput lock-in.

05

Negotiation execution

We lead or co-lead alongside your procurement, FinOps and engineering team. We engage AWS strategic accounts and ISV partner teams directly and hold the line on the clauses that matter.

06

Post-signature handover

We hand over a clean AWS file: signed EDP, PPA, SP/RI portfolio design, Marketplace plan, Bedrock commercial terms and the renewal calendar for the next cycle.

What it covers

The AWS terms we routinely move.

Commercial 01
EDP commit and ramp
Committed spend, ramp design, discount stack, eligibility for Marketplace drawdown and protection against penalty pricing for under-consumption.
Commercial 02
Private Pricing concessions
Service-specific rate cards, custom EC2 and S3 pricing, credits structured to support specific workload economics, and renewal of PPA at term end.
Commercial 03
Savings Plan and RI portfolio
Compute SP vs. EC2 SP vs. SageMaker SP mix, RI exchange rights, term overlap design and drawdown protection across the EDP.
Legal 01
Data, AI and Bedrock boundaries
Customer-data ownership in Bedrock, model-training restrictions, region-and-availability-zone boundary commitments and the EU data residency detail.
Legal 02
Audit, IAM and account structure
Audit posture, organisation structure, IAM scope, Service Control Policy commitments and contractual data protection in regulated industries.
Operational 01
Egress and data transfer
Egress rate concessions, regional pricing review, data-transfer commit treatment inside the EDP and protection against unbounded egress growth.

"They modelled the commit shape against three demand scenarios and showed us the EDP we should have signed two years ago. The renewal closed 27% under and gave us back the flexibility we'd lost."

VP, Cloud Engineering
Global SaaS Group
Outcomes

Recent AWS engagements.

All case studies

Facing an AWS EDP renewal?

Tell us the EDP renewal date, the committed spend and any Bedrock or Marketplace conversation in flight. We will respond within one business day with the AWS practice lead.